DFL Weihnachtsaktion Adventskalender 2023
Winner
Excellent Communications Design
AI in Communications Design
Details
Celebrate the holidays with the Bundesliga Digital Christmas Card! Explore our Advent calendar, where every Bundesliga and Bundesliga 2 club is featured. Click on your favourite club's logo to reveal a Santa-themed poster in your club's colours, complete with a personalized holiday message. The visuals, created entirely by AI, bring a modern twist to a festive tradition. This Christmas, connect with your club in a unique and memorable way.
The Jury‘s Statement
The digital Advent calendar AI enables an interactive and personalized connection between fans and their favorite clubs. The fully AI-generated images offer a creative and visually appealing experience that combines traditional Christmas customs with cutting-edge technology.
