Sound Logo Wizard

Every day, Deutsche Telekom's content creators produce a large number of videos. But adding our TV-ending, the closing animation that carries magenta, the T and our sound logo, called for editing software, audio expertise and time they did not have. That is why we designed the Sound Logo Wizard. It appends our TV-ending on the go, so our world-famous branding closes every clip and the sender is always clear. The Wizard's AI reads the music and sets the sound logo in the fitting key, lifts the voice and masters the mix. What used to cost studio time and approval rounds now takes a few clicks. Videos can go live on the spot, fully on brand.