KOLONMALL WEB/APP Renewal
Winner
Excellent Communications Design
Apps
Details
KOLONMALL has undergone a major renewal to establish a new brand image. In line with this direction, we aimed to offer a differentiated shopping experience that reflects KOLONMALL's brand identity. The main display area extends beyond the device viewport, providing a wide, expansive view. As users swipe horizontally, the content remains seamlessly connected, allowing uninterrupted exploration of brand mood, products, and promotions. The DISCOVER menu, featuring endless short-form content, immerses users in the brand's atmosphere, enabling effortless navigation through seamless transitions between various content and items.
The Jury‘s Statement
The revamp of the website and app offers a seamless and immersive shopping experience that authentically reflects the company's brand identity. The intuitive navigation and smooth transition between content makes it an effortless experience. "KOLONMALL WEB/APP Renewal" embodies a contemporary communication design that immerses users in the brand world.
