SAIC-OIMT: MG Next-Generation Companion
Winner
Excellent Communications Design
Apps
Details
Introducing the next-gen mobile and watch app for MG – its new modular structure enables catering to global requirements while customizing features for specific markets. Through this redesign, users gain instant access to crucial vehicle data, remote car control and seamless entry into the entire infrastructure: services, map, Smart Drive, MG mall and community. By seamlessly integrating MG's community insights and smart drive data into our app, we increase user awareness and promote safer driving practices. The visual component now powerfully reinforces the MG brand identity and vision, creating a more connected and seamless experience.
The Jury‘s Statement
The companion app from "MG" offers users immediate access to essential vehicle data and services and even enables remote control of the car. The integrated community feedback and Smart Drive data promote conscious, safe driving behaviour. The visual design was clear and concise, promising an outstanding UX and helping to strengthen MG's brand identity.
