PARIS 2024 - LOOK OF THE GAMES (MOTION DESIGN)

Gédéon took on the challenge of transforming the Paris 2024 visual identity by creating and producing 360° animated guidelines, as imagined by the Paris 2024 and W company. These vibrant animations came to life in stadiums, on social media, took centre stage at the Paralympics closing ceremony, and were also projected on the Arc de Triomphe during the last Ceremony in Paris (‘Parade’). Our guidelines were accompanied by the production of around 100 elements in 2D & 3D. Paris 2024 also entrusted us with the production of 3D-videos for the athletes’ presentation and the Victory ceremonies, which were released in the stadiums during the Games.