The Sky is Blue, the Chicken is Master Good
Winner
Excellent Communications Design
Audiovisual
Details
Master Good is the leading poultry brand in Hungary, but not all consumers are aware of what lies behind the products: sustainable agriculture, non-GMO feed and free-range farming. In short: conditions that have earned Master Good international recognition. Our brief was to package this into an emotional film with a soundtrack that will be remembered. Which works without dialogue, without call-to-action or product benefits, and gives the Master Good brand an uplift in brand awareness. And which also happened to be the most successful campaign in the brand's history.
The Jury‘s Statement
The campaign film impresses with its ability to convey complex messages without words. With animal characters and an emotional soundtrack, the commitment to sustainable agriculture and ethical animal husbandry is presented in an extremely original and entertaining way. "The Sky is Blue, the Chicken is Master Good" sustainably reinforces brand awareness.
