Connected Window Projection
Winner (Excellent Product Design)
Excellent Product Design
Automotive Parts and Accessories
Details
Connected Window Projection turns a vehicle’s rear side window into an exterior-facing display for personalized content like welcome messages, vehicle status, or branding. A miniaturized, energy-efficient projector delivers high-resolution, eye-safe visuals. Integrated into the roof lining, it allows flexible installation and retrofitting. A connected ECU enables real-time, context-aware content delivery and supports new service models enhancing user engagement, brand visibility, and emotional connection in mobility experiences.
The Jury‘s Statement
A fascinating fusion of technology and aesthetics characterizes „Connected Window Projection“. The seamless integration of the projector into the roof lining and high-resolution, eye-safe projections create a new, emotional interface between vehicle and surroundings. Especially impressive is the flexible retrofit capability. This project stands out for its sophisticated interplay of user orientation, personalization and technical finesse.
