Connected Window Projection

Connected Window Projection turns a vehicle’s rear side window into an exterior-facing display for personalized content like welcome messages, vehicle status, or branding. A miniaturized, energy-efficient Laser Beam Scanner (LBS) delivers high-resolution, eye-safe visuals. Integrated into the roof lining, it allows flexible installation and retrofitting. A connected ECU enables real-time, context-aware content delivery and supports new service models—enhancing user engagement, brand visibility, and emotional connection in mobility experiences.