Surface Projection Cockpit
Winner
Excellent Product Design
Automotive Parts and Accessories
Details
Surface Projection transforms vehicle interiors into immersive light experiences using compact RGB projectors. Up to three synchronised units create a seamless pillar-to-pillar projection across dashboard and headliner surfaces. Integrated discreetly into the roof, the system enables emotional brand storytelling, ambient moods, and functional UI cues like ADAS notifications. Light becomes a dynamic design medium, offering personalisation, continuous updates, and a future-ready platform for evolving in-car experiences.
The Jury‘s Statement
Discreetly integrated into the vehicle roof, »Surface Projection Cockpit« creates impressive, dynamic spatial experiences. Harmoniously orchestrated RGB projections offer distinctive opportunities for personalization and functional interaction. The project stands out for its aesthetic clarity and the flexible use of light as a design element. It sets a powerful benchmark for emotional, forward-thinking interior design at the highest level.
