GROHE Purefoam
Winner
Excellent Product Design
Bath and Wellness
Details
With Purefoam, GROHE demonstrates its commitment to innovation in the shower category by introducing a unique system that allows users to enjoy their showering ritual even more. The shower system produces instant body foam at the touch of a button, creating an enveloping shower experience that immerses the user in a soft lather. Paired with the new Kinuami body soaps, each shower becomes a moment of revitalization or calming relaxation—leaving users refreshed at any time of day.
The Jury‘s Statement
A subtly designed user interface makes »Purefoam« a fascinating enhancement to the daily shower ritual. The combination of fine body foam and stylish Kinuami soaps creates a harmonious interplay of function and experience. Impressively executed, this project sets an especially high standard for comfort and aesthetics, standing out as exemplary and gold-worthy in the sensitive field of personal care.
