Urban Arrow Family

Our Family’s design stayed consistent since it was introduced in 2011 and has gotten better over the years. What once started as a niche product for the Dutch bicycle market has, ten years later, grown into an icon and a frontrunner in the international urban mobility revolution.

This year’s model is equipped with the best parts the industry has available. Introducing a new GPS+ module with better connectivity through our Connected app and a built-in anti-theft component ensuring that your Family stays in the Family.