Alina & Eco
Winner
Excellent Communications Design
Books and Calendars
Details
The kid's book “Alina and Eco” introduces children to the world of aluminium recycling. The mixture of non-fiction and fiction with loving illustrations makes the complex topic interesting. The aluminium rolling and recycling company Speira is the publisher, but plays no role in the content. In this passive role, we position Speira as an expert without allowing the book to become a mere advertising tool. Initially produced in German, English and Norwegian in a small batch for employees and as a giveaway for trade fair appearances, the children's book is also intended to find its way into elementary school and the retail trade.
The Jury‘s Statement
The children's book »Alina & Eco« addresses the importance of aluminum recycling in an accessible and child-friendly manner. By combining informative content with empathetic illustrations, it effectively communicates a complex topic. The publisher's neutral stance highlights its educational intent without serving as a promotional tool.
