Chabaidao

»Chabaidao« needed a new brand image to meet the new needs of youngsters. The focus was to enhance communication and interaction through “emotional design”. It is not just about drinking a cup of milk tea, but an experience and a social interaction. The origin of »Chabaidao« is in Chengdu, China. We used the most distinctive IP in that place: the panda. That animal can not only reflect the genes of the tea but can better communicate and interact with emotion and experience.