CHINART HERO

Special Mention
Excellent Communications Design
Brand Identity

Details

»CHINART HERO« is a Chinese-style clothing company. Our creative inspiration came from the totem of the Qin dynasty, the first dynasty of Imperial China, namely the bird totem. This mysterious bird is the mascot of the Qin. According to the founding myths, Daye's son Boyi was awarded the ancestral name Ying (meaning ‘win’), since Nüxiu gave birth to Daye after swallowing an egg of a swallow. Bird totem were the protector of people in the Qin era, and empowered them.

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