DZ BANK Sonic Branding
Winner
Excellent Communications Design
Brand Identity
Details
DZ BANK is the central institution of the German Cooperative Financial Network. Our task was to develop a holistic sound identity for DZ BANK, uniting the brand’s cooperative tradition with its modern visionary outlook. The sonic identity was inspired by nature’s largest cooperations - bird murmurations - which embody a vast number of individuals forming patterns across the sky, while moving towards a shared future vision. The flocking bird patterns were imitated by music composition choices. This leading creative idea inspired a set of sound assets, which in its entirety make up a coherent sound identity that makes the power of the cooperative tangible.
The Jury‘s Statement
The sound branding for one of the most important cooperative banks in Germany skilfully combines cooperative values with a modern sound image. The acoustic identity translates the strength of the community into an audible form and reflects the dynamism and co-operation expressed in the concept of the flocks of birds.
