Gim Hae National Museum Brand Identity

The Gim Hae National Museum is a 'national museum specializing in the cultural heritage of Gaya'. The BI expresses the unique heritage of Gaya intuitively by using the 'duck pattern' and combining it with the 'GAYA' typeface. By expressing the name and the cultural heritage of Gaya directly, the BI conveys ‘Gaya Museum’ clearly. Furthermore, through the typeface that emphasizes the curved image, the logotype conveys Gaya value, which emphasizes the importance of coexistence and harmony.