I AM YOUR OAT

The trend towards plant-based nutrition continues. Against this background, Münsterland J. Lülf GmbH wanted to expand its product range with a vegan and lactose-free oat drink in a can and thus tap into new target groups in the growing to-go segment. The launch of »I AM YOUR OAT« included the development of the brand, product name and package design, the creation of a consumer-driven lifestyle world and the realisation of B2B and B2C communication - online and offline.