i TOO Brand Identity Development

»i TOO« is a fashion curation platform that includes various contents embracing all ages, body types, and lifestyles. Taking the latest trends and the millennial generation’s values into consideration, the brand image was built around celebrating body positivity. The logo's oval shape and curves that were inspired by the human body, signify “togetherness” and a “network of different styles.” Also, it allows for dynamic and flexible design variations.