M6 - GLOBAL REBRANDING

We created the new visual identity of the French TV channel »M6«. Through a constantly moving graphic system and the simplicity of the logo’s geometric shapes, »M6« now offers viewers a more fluid experience. The channel returns to its roots by rediscovering the initial logo design, combined with codes that transcend the TV screen to include all formats, whether print or digital. We also used the behaviours of a digital brand in the sequencing of the different elements that form the on-air flow.