Neugestaltung Markenauftritt Württembergischer Fußballverband

To mark its 75th anniversary, the WFV bridges the gap between its foundation and its future. WFV’s new brand identity harkens back to the historic 1951 “potato bug” and translates those distinctive elements into a contemporary design language: Two intersecting Wankel shapes transform the original shield geometry into a dynamic, minimalist form, while the historic lettering is reinterpreted with standardized radii. This marks the starting point of a flexible brand system that preserves tradition, strengthens recognition, and reads consistently across different media – from club to regional and association levels. A journey Back to the Future.