Oberstdorf - Das Hochgefühl der Alpen

With “Das Hochgefühl der Alpen” (“The Alpine High”), Oberstdorf evolves from a fragmented brand landscape into one shared emotional identity. For a community of around 9,300 residents and more than 2.5 million overnight stays annually, the brand creates orientation for guests, locals and partners. A distinctive symbol evolves from the historic coat of arms, while claim, typography, color and a flexible brand architecture form a consistent system across touchpoints – turning corporate design into a unifying strategic tool for the entire destination.