OilQuick Brand Building

International exclamation mark: The »OilQuick« brand relaunch sharpens the brand identity and sets a benchmark - not only in the construction industry. The look symbolizes the uniqueness of the quickcoupler market leader and its product portfolio and conveys the brand's premium claim consistently and across all channels. At the same time, the communicative makeover, including a striking claim, ensures an authentic approach to opinion leaders and a holistic brand experience.