QOOQI

QOOQI is a new jewelry brand owned by CHRIST, the leading jewelry and watch retailer in Germany. Inspired by the urban lifestyle and the trends of the fashion world, QOOQI was developed to appeal to young, trend-conscious shoppers. The catchy name and the simple but striking logo lettering ensure differentiation and recognition. The use of bold colors in the communication perfectly sets the scene for the purist product design. Life is too short to wear boring jewelry!