Sartorius Brand Relaunch

The 2020 relaunch of the »Sartorius« corporate brand also marked a repositioning of our brand. The new promise “Simplifying Progress” now clearly differentiates us in a rather traditional and complex field. Simultaneously, we started focusing on a one-brand strategy. This will strengthen cross-selling activities and enhance our brand recognition. In order to ensure consistency and educate employees, we set up a brand platform, brand space, branding inbox, trainings and newsletters.