SHUYI Planttea Mascot
Winner
Excellent Communications Design
Brand Identity
Details
SHUYI Planttea transformed from the traditional milk tea industry to the strategic transformation of a plant-based tea.
It strengthens the plant-based brand personality of Shuyi among consumers, and assimilates with its 6 major categories - oat, tomato, carrot, avocado, lemon, fairy grass. The corresponding creative designs are the oatmeal scarecrow, the tomato clown, the carrot heart, the avocado sleeping bag, the lemon rain, and the thousand-handed Guanyin, the Buddhist bodhisattva.
It strengthens the plant-based brand personality of Shuyi among consumers, and assimilates with its 6 major categories - oat, tomato, carrot, avocado, lemon, fairy grass. The corresponding creative designs are the oatmeal scarecrow, the tomato clown, the carrot heart, the avocado sleeping bag, the lemon rain, and the thousand-handed Guanyin, the Buddhist bodhisattva.
