Spice Shuttle – Indian Fusion Kitchen

For Spice Shuttle, we developed a scalable brand identity that takes Indian food into a new orbit. The challenge: maximum visibility and recognition in an urban market crowded with restaurants and delivery services. From naming, including Nice Classification and domain research, we created a brand world blending Indian culture, street food and space culture. At its heart is astronaut Jim Curry – pictorial mark, mascot and brand ambassador. The design system spans restaurant, packaging, vehicles and digital touchpoints – distinctive, attention-grabbing and built to grow with every new location.