Starbucks Now

»Starbucks Now« is a new ordering system and retail experience that integrates physical and digital customer touch-points for the Chinese market. This new retail format and ordering system provides customers a fast, convenient, and touch-less experience to suit their on-the-go lifestyle. Customers can order their drinks and food on their phones and then pick it up at the store. Our work consisted of creating a new visual identity. We worked directly with Starbucks China on this project.