The Inbetween

»INBETWEEN« is being built in the most diverse district of Frankfurt. Right in the middle, between the station district with its red light ambience and the beautiful banks of the Main, you meet brokers & bohemians, creatives & criminals, light girls & heavy boys. The campaign shows the location not glossed over, but as it really is: unusual & rough. The communication measures developed, such as the three-part marketing brochure, reflect this unique milieu in design, tonality and materiality.