TOWER185 - Home of global minds

Owners Deka Immobilien used »TOWER185’s« brand relaunch to sharpen the brand profile of Germany’s largest high-rise in floor area terms while also focussing on the tenants. The holistic brand design with the vertical logo and the claim “Home of global minds” means »TOWER185« is positioned as the home base of an international business community. The cross-media brand story fosters great identification by existing and prospective tenants with the building in an age of remote work and home offices.