whowho

»Whowho« is a Korean mobile service brand that offers convenient services. The development of the visual brand identity was inspired by the slogan »Better when together, whowho«, which aims to reflect the brand value. The wordmark and graphic elements in the form of a blue heart are emphasized by the monochrome color palette, while the vibrant blue embodies the brand’s technological nature. These are also consistently implemented throughout the various channels to enhance the brand experience.