YAT

This design project is for ‘YAT’, a café in Sokcho Korea. YAT was seeking a brand design that would reproduce the natural beauty of the landmark Mt.Seorak and YAT’s spatial characteristics. We developed the visual system inspired by the semi-circle shapes of YAT’s interior and furniture and Mt.Seorak’s characteristic blunt boulders. To help customers feel the greens of Mt.Seorak in the café, we opted for green symbolizing the leaves of Mt.Seorak as the main color with the wood-toned interior.