COLD FOOD FESTIVAL CAKE WORKSHOP
Winner
Excellent Communications Design
Circular Design

Credits
Company / Customer
Shaan Pastry
Designer
Xi'an Yiwen Brand Design Co., Ltd.
Details
This gift box design takes the culture of the Cold Food Festival as its core point of entry. The exterior form is modeled on the structure of a traditional thread-bound book, crafted from unbleached, natural-toned eco-friendly paper. The connection between the Chang'an street scenes and the product is rendered through the visual language of traditional woodblock printing.









