r507 addressable promotion service
Winner
Excellent Product Design
Computer and Communication
Details
ruwido introduces a new product category – a remote as a service. The r507 addressable promotion service, with its seamlessly integrated LCD button, allows operators to unlock a powerful, opt-in marketing channel in the very heart of the living room. This innovation transforms everyday interaction into measurable revenue opportunities programmed dynamically by the operator – whether promoting premium content, leasing the button, or enabling brand partnerships. Designed with elegance, tactile precision, and sustainability, the r507 merges iconic industrial design with a business model that enhances ARPU and drives engagement.
The Jury‘s Statement
The integrated display button transforms everyday operation into a subtly interactive experience, making »r507 addressable promotion service« a charismatic statement in the living room. Distinctively designed, the product combines sustainable architecture with a clear, tactilely convincing aesthetic. The strategically intelligent use of the remote control as a medium, respectfully engaging users and opening up new value chains, is particularly impressive.
