50 Luzern

For the new shopping centre »50 Lucerne«, we created a world that can be brought to life quickly and without restrictions on all communication channels. House number 50 became the signature and name of the mall. With the addition of "Föfzg. Fifty. Fifty." we have created a communication element on which the entire marketing is based; the use of dialect, German and English. The taken measures aim to attract attention and delight customers.