BUGATTI

In a world in which industry lines are blurring, the most iconic brands are evolving beyond traditional categories to focus on addressing human needs and desires. BUGATTI moves from being the pinnacle of hyper luxury cars to the pinnacle of incomparable experiences. True to Ettore Bugatti’s vision: “If comparable, it is no longer BUGATTI”, the new CD/CI encapsulates the heritage of the iconic hyper car brand while opening for a new world of avant-garde experiences beyond automotive.