CD Relaunch, Key Visual

The heritage agency “Staatliche Schlösser und Gärten” for the state of Baden-Württemberg opens, develops, preserves and advertises 62 historic monuments in the Southwest. In order to increase brand recognition, a special concept is used in SSG’s brand communication as part of a theme for the year. An intelligent mix of media and a uniform, contemporary corporate design generates maximum attention through a diverse staging in public space. The brand has extensive reach throughout Germany.