Corporate Design Optik Schwalb

For Optik Schwalb, we developed a comprehensive rebranding that translates the optician’s decades of tradition into a contemporary brand identity. A key design reference is the founding year, 1968, whose visual language is subtly echoed and reinterpreted in a modern way. From the newly developed logo and typography to the colour palette and overall visual communication, every element was thoughtfully redesigned. The result bridges heritage and future, creates strong recognition, and positions Optik Schwalb as a brand that is both rooted in tradition and distinctly modern.