Energiekompetenzzentrum der Stadtwerke Amberg

Separate identities for power, gas, heat and water become one brand for all things energy: orange and yellow for innovation, navy for reliability. ilumy created the corporate design of Stadtwerke Amberg (2023–2025), including a bespoke icon set, and carried it across every touchpoint: website, app, vehicles, shop windows, banners – right into the Energy Competence Centre on the market square. There, the brand becomes walkable: a forest path underfoot, a forest sky overhead, films, tablet apps, a VR glimpse of Amberg in 2030, an LED waterfall and a hologram column with a house model built in Cinema 4D, 3D-printed and hand-painted in-house.