Erlenbacher Backwaren

Erlenbacher is the largest German manufacturer of frozen cakes, pies and desserts. Since the first apple pie in 1973, the brand shows what makes a piece of Erlenbacher cake such a treat: passion down to the smallest detail. Now we translate this passion into a modern brand identity. With new positioning, a new logo, claim and layout, a fresh imagery concept and a very forward brand language. It's clear at first glance: This is what Erlenbacher tastes like!