Koros Mannheim

When it was completed in 1973, Mannheim’s »KOROS« was already considered one of the most modern office buildings ever seen. This spirit is being revived some fifty years later as the building is developed into a new work centre. Accordingly, we launched a branding update recasting this cultural monument’s originality and future-mindedness. Our approach is a campaign that makes a big, loud impression, which is uncommon for real estate communications. The new brand story is based on the duality of past history and future – approachable through two design worlds. Our artistic, dramatic and bold transformation from the 1970s to tomorrow creates a strong brand based on two perspectives.