Marc O'Polo

To start a new and contemporary brand strategy for fashion brand Marc O’Polo, we were commissioned to redesign its brand identity – the logo, icon, typography, layout system and colours, as well as the overall product branding and packaging. The main goal was to simplify and unify the design language and create a recognisable and clear graphic system. Striking and easy to use, it marks all inside and outside labelling, packaging, print and online uses with a contemporary and coherent look.