Osnabrücker Land

The task: Development and implementation of a new visual identity concept for a holiday and leisure region in Lower Saxony. The dynamic and modular new corporate design for the Osnabrücker Land region has provided a new image for this part of Lower Saxony – full of colour, fun and openness to replace the perception of being humdrum, old-fashioned and boring. A modular design pattern has been developed where the typography of the wordmark is reminiscent of streams, junctions and landscape.