Thea Kulturklub

Planeta Design developed a new corporate identity for Thea Kulturklub Munich, Germany’s largest cultural association, founded in 1919. The aim of the rebranding was to bridge tradition and the future, attract new members, and highlight the benefits of the Thea community. The visual identity is defined by clear typography, bold colors, and narrative illustrations. This expressive design creates an emotional, highly recognizable brand presence that feels welcoming and never elitist.