Vibratape
Special Mention
Excellent Communications Design
Corporate Identity
Details
The intelligent »Vibratape« recognizes the user's incorrect posture and reminds him to straighten up by vibrating the tape or smartphone. The principle of straightening up is condensed in the appearance into an abstracted icon that shapes the design comprehensively. It is part of the logo and is expanded into a highly recognizable pattern: The pattern translates the function of the tape in an eye-catching way and graphically conveys the appearance of vibrating.
