We care for more – Rebranding Dussmann

Dussmann has evolved considerably since its foundation in 1963. This change had to be made visible in a contemporary way in the brand identity and architecture as well as in the corporate design. The new design consistently translates the new brand strategic foundation. In particular, the clear, open design language of the word mark, enriched by emotional details, conveys the brand values »progressive spirit – perfect fit – personal touch« and forms the basis for all other design principles.