weinor
Winner
Excellent Communications Design
Corporate Identity
Details
weinor translates sun and weather protection solutions into DRAUSSENWELTEN (OUTDOOR REALMS), shifting the focus from technical products to emotional experiences.
The design system brings this idea to life: the golden gradient symbolises protection and comfort. The imagery focuses on people and experiences instead of products. Colour palette, typography and design elements create a distinctive appearance from the first moment of inspiration to consultation with a specialist retailer.
The design system brings this idea to life: the golden gradient symbolises protection and comfort. The imagery focuses on people and experiences instead of products. Colour palette, typography and design elements create a distinctive appearance from the first moment of inspiration to consultation with a specialist retailer.
