synalis
Winner
Excellent Communications Design
Design Classics and Re-editions
Details
Rebranding for synalis, a renowned IT service provider in the Cologne/Bonn area. Our project began with a branding workshop where we collaboratively developed a new typographic logo and the tagline “The Art of IT.” This tagline reflects the fusion of creative vision and technological precision, inspired by the director’s appreciation for art. A key component was redesigning the website, dividing it into sections for clients and applicants to provide targeted information. The rebranding has transformed Synalis both visually and strategically, strengthening ties with existing clients and attracting potential new employees.
The Jury‘s Statement
By combining creative vision and technological precision, "synalis" embodies the art of IT in a comprehensive rebranding. The redesigned website, providing targeted information for clients and applicants, strengthens the bond with all stakeholders and demonstrates how modern communication design can transform both visually and strategically.
