Corona: Most Sustainable Beer Crate – Protecting the Ocean
Winner
Excellent Communications Design
Eco Design
Details
As a brand ‘born on the beach’, Corona is committed to helping protect nature.
Growing significantly in Germany, after months of development, Corona has launched in such an eco-conscious market its most sustainable beer crate to date – made of over 90% recycled plastic, including maritime industrial waste.
Over 350.000 crates will be produced and reused yearly, minimising the use of virgin material and helping keep 160 tons of plastic out of the oceans.
The new crates are more ergonomic, durable and unique, featuring the patented marbled ‘riptide finish’ – inspired by our priceless oceans.
Growing significantly in Germany, after months of development, Corona has launched in such an eco-conscious market its most sustainable beer crate to date – made of over 90% recycled plastic, including maritime industrial waste.
Over 350.000 crates will be produced and reused yearly, minimising the use of virgin material and helping keep 160 tons of plastic out of the oceans.
The new crates are more ergonomic, durable and unique, featuring the patented marbled ‘riptide finish’ – inspired by our priceless oceans.
