Dr. Bauer's Meine große Zahnliebe
Winner
Excellent Communications Design
Eco Design
Credits
Company / Customer
Details
Dr. Bauer's Toothlove puts an end to the chore of caring for teeth and mouth with boring products that are always the same, and emotionally charges tooth brushing and oral care with innovative products in an excitingly different design, so that usage and the preventive effect are increased, and dental health is improved. The innovative packaging made of grass paper, straw and wood recycling eliminates the use of plastic to the mandatory minimum and reduces the use of water by 90%.
The Jury‘s Statement
The Dr. Bauer's Zahnliebe brand uses sustainable materials such as grass paper, straw and wood upcycling for the production and packaging of its innovative dental care set, avoids plastic to the prescribed minimum and saves around 90% water. A refreshingly different design that has been designed consistently and in line with the target group.
