The Limitless Brochure
Gold
Excellent Communications Design
Eco Design
Details
To reduce paper consumption (about 400 million tons every year) and paper waste in the advertising sector (about 7.8 tons in the Italian market alone) we created The Limitless Brochure: a one sheet interactive brochure containing a QR code that takes advantage of augmented reality and 3D technology to offer innovative possibilities, without apps or registrations. The great advantage of this support is to be infinitely upgradeable, offering users always new experiences without wasting paper in reprints.
The Jury‘s Statement
Digital and interactive technologies instead of boring and environmentally harmful print products! The Limitless Brochure presents a new approach to the approach to promotional materials. The digital brochure not only saves significant amounts of paper and is thus a resource-saving, environmentally friendly solution. The infinite expandability and well-designed user interface also offer real added value. Augmented reality and 3D are integrated features that create an interactive experience for users. A well-designed idea that convinces with a sustainable and innovative approach!
