the Simple One - Susanne Kaufmann

»The Simple One« is an innovative refill system from ALPLA. Made from a rigid material, it offers an alternative to conventional, soft refill pouches (same weight with the same filling volume). It was recently launched on the market by the cosmetics brand Susanne Kaufmann as the refill packaging for its glass bottles. The ultra-light bottle is made from 75 % recycled plastic (rHDPE) and is 100 % recyclable. This is a first in the cosmetics industry.